Direct Response Ad Samples
Generation Genius - Video Producer and/or Editor
Please find below samples of direct response ads that I worked on throughout my career. For WFSB Channel 3, ads were designed to drive the viewer to watch Channel 3 daily/nightly for a chance to win a contest or visit the station's website. Utilizing Facebook's entry page, the viewer was required to like Channel 3, enter the contest online, and then watch to hear for their name.
WFSB - Carla's Pasta Promo
WFSB
Carla's Pasta
Role: Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects.
Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition
Placed on Facebook, Instagram, Twitter and Television
The Dinosaur Place
WFSB
WFSB - Prehistoric Prize Pack Promo
Role: Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects.
Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition
Placed on Facebook, Instagram, Twitter and Television
WFSB
2014 Fight for Air Climb
WFSB - Fight For Air Climb
Role: Director, Recorded Talent, Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects.
Software: Photoshop, After Effects, Adobe Premiere,
Adobe Audition
Placed on Facebook, Instagram, Twitter and Television
WFSB - Back To School In Style
WFSB
Back to School In Style
Role: Director, Recorded Talent, Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects.
Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition
Placed on Facebook, Instagram, Twitter and Television
WFSB - Dirty Dancing
WFSB
Dirty Dancing Contest
Utilizing client provided logos, video and assets for Dirty Dancing LIVE.
Role: Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects.
Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition
Placed on Facebook, Instagram, Twitter and Television
WFSB - Top Golf
WFSB
Swing Into Spring, Top Golf
Utilizing WFSB recorded B-Roll and client provided logos.
Role: PreProduction Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects.
Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition, Avid Media Composer
Placed on Facebook, Instagram, Twitter and Television