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Direct Response Ad Samples
Generation Genius - Video Producer and/or Editor

Please find below samples of direct response ads that I worked on throughout my career. For WFSB Channel 3, ads were designed to drive the viewer to watch Channel 3 daily/nightly for a chance to win a contest or visit the station's website. Utilizing Facebook's entry page, the viewer was required to like Channel 3, enter the contest online, and then watch to hear for their name.

WFSB - Carla's Pasta Promo

WFSB - Carla's Pasta Promo

Play Video

WFSB

Carla's Pasta

Role: Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects. 

Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition

Placed on Facebook, Instagram, Twitter and Television

The Dinosaur Place

WFSB