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Direct Response Ad Samples
Generation Genius - Video Producer and/or Editor

Please find below samples of direct response ads that I worked on throughout my career. For WFSB Channel 3, ads were designed to drive the viewer to watch Channel 3 daily/nightly for a chance to win a contest or visit the station's website. Utilizing Facebook's entry page, the viewer was required to like Channel 3, enter the contest online, and then watch to hear for their name.

WFSB - Carla's Pasta Promo

WFSB - Carla's Pasta Promo

Play Video

WFSB

Carla's Pasta

Role: Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects. 

Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition

Placed on Facebook, Instagram, Twitter and Television

The Dinosaur Place

WFSB

WFSB - Prehistoric Prize Pack Promo

WFSB - Prehistoric Prize Pack Promo

Play Video

Role: Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects. 

Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition

Placed on Facebook, Instagram, Twitter and Television

WFSB

2014 Fight for Air Climb

WFSB - Fight For Air Climb

WFSB - Fight For Air Climb

Play Video

Role: Director, Recorded Talent, Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects. 

Software: Photoshop, After Effects, Adobe Premiere,

Adobe Audition

Placed on Facebook, Instagram, Twitter and Television

WFSB - Back To School In Style

WFSB - Back To School In Style

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WFSB

Back to School In Style

Role: Director, Recorded Talent, Pre-Production Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects. 

Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition

Placed on Facebook, Instagram, Twitter and Television

WFSB - Dirty Dancing

WFSB - Dirty Dancing

Play Video

WFSB

Dirty Dancing Contest

Utilizing client provided logos, video and assets for Dirty Dancing LIVE.

Role: Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects. 

Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition

Placed on Facebook, Instagram, Twitter and Television

WFSB - Top Golf

WFSB - Top Golf

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WFSB

Swing Into Spring, Top Golf

Utilizing WFSB recorded B-Roll and client provided logos.

Role: PreProduction Design, Motion Graphics, Video Editing, Graphic Design, Music Selection and Sound Effects. 

Software: Photoshop, After Effects, Adobe Premiere, Adobe Audition, Avid Media Composer

Placed on Facebook, Instagram, Twitter and Television

More samples available upon request.

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